| 主讲人简介： | Zenan Wu is an associate professor at Peking University. His research focuses on the field of applied microeconomic theory; specifically, contest theory, insurance markets, industrial organization, and behavioral economics. His research has been published in journals, including Theoretical Economics, Journal of Economic Theory, RAND Journal of Economics, American Economic Journal: Microeconomics, Games and Economic Behavior, and Journal of Environmental Economics and Management. He received the Bachelor’s degree in Economics from Tsinghua University and Ph.D. in Economics from University of Pennsylvania. |
| 讲座简介： | We analyze an oligopoly market in which consumers differ in both their brand-dependent preferences (loyalty) and brand-independent preference (choosiness). Firms produce horizontally differentiated products. Firms may offer personalized price to consumers based on their loyalty and/or choosiness, depending on the regulator’s policy. We show that either fully personalized pricing---more specifically, price discrimination based on all of consumers’ information---or unidimensional price discrimination---i.e., personalized pricing based on consumers’ loyalty---may generate the maximum consumer welfare. In contrast, personalized pricing based on consumers’ choosiness always generates the most profits to firms in the equilibrium. |
