| Speaker: | Tingchi Liu |
|---|---|
| Speaker Intro: |
Dr. Matthew Tingchi Liu, Ph.D. is Associate Professor of Marketing, University of Macau. He is also the Coordinator of General Education Enhancement of Centre for Teaching and Learning Enhancement (CTLE), University of Macau. Prof. Liu is an active researcher with over 80 English academic papers published in referred journals and top conference proceedings. His work has appeared in Marketing Letters, European Journal of Marketing, Industrial Marketing Management, Journal of Service Marketing, International Marketing Review, Journal of Consumer Marketing, Journal of International Consumer Marketing, Journal of EuroMarketing, Asia Pacific Journal of Marketing and Logistics, Journal of Hospitality & Tourism Research, International Journal of Contemporary Hospitality Management, International Journal of Mobile Communications, among others (see details in http://www.umac.mo/fba/staff/matthewliu.html). Prof. Liu is also an active member of American Marketing Association, European Marketing Academy, and Academy of Marketing Science. Prof. Liu is also an editorial member of Journal of Marketing Theory and Practice. Dr. Liu also wrote over 100 column articles for newspapers and magazines in Macau and Hong Kong. Prof. Liu offered consultancy or training services to many international companies and governmental institutes, e.g. IBM (China), Samsung (China), Bank of China, State Grid Corporation of China, China Southern Power Grid, China Steel Corporation, CAM: Sociedade do Aeroporto Internacional de Macau S.A.R.L., Venetian Macao Hotel & Resort, Banco Nacional Ultramarino S.A, Gabinete para a Protecção de Dados Pessoais, and so on.
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| Host: | |
| Description： |
Outline:
• Analytical tools for corporate strategies
• How international consulting firms apply analytical tools: Examples from McKinsey’s & Co. and Boston Consulting Group
• Market size estimation
• Financial framework
• Product-market expansion grid
• Applying analytical tools in economic development topics
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| Time: | 2016-04-22(Friday)16:40-18:00 |
| Venue: | N303, Econ Building |
| Organizer: | WISE & SOE |